Q&A with Molson Coors: COVID-19 Response, Seltzer Wars and a Little Old Lady

In Brands Unbridled’s premiere episode, Storyhorse Director of Production and Partnerships Liza Nikitas sits down with Molson Coors Director of Brand PR Kirby Nardo. What follows is an insightful conversation about staying relevant during COVID-19, the company’s latest power play in the seltzer wars, their laser-focus on innovation, and how a 93-year old woman named Olive became their unofficial brand ambassador in the midst of the pandemic — and not an “unprecedented” was uttered!

Need we say more? Crack open an ice-cold Molson Coors beverage and give it a listen!

ABOUT THE BRANDS UNBRIDLED PODCAST

Brands Unbridled is a production of Storyhorse, a Chicago-based branding house with the strategic know-how and creative muscle to build brands that not only make an impact, they last. At Storyhorse, creative curiosity guides all we do. This podcast is our forum to dig deeper into some of the critical issues facing brands today. Monthly episodes feature leaders from brands that we admire. Each conversation is hosted by a different member of the Storyhorse team and covers a wide range of branding topics — like innovation, culture and trends — plus some entertaining tangents along the way. Have an idea for a future topic? Interested in telling your story on an upcoming episode? Drop us a line at hello@storyhorsebranding.com. We’d love to hear from you!

About the Author
Liza Nikitas
Director of Production & Partnerships

Liza oversees our internal processes and vendor partnerships. A true project manager at heart, she is abnormally fulfilled by checking items off lists and systems that run smoothly.